Enabling people to be their best

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Our history

Nicholas Associates Group has grown from expansion and diversification since its humble beginnings back in 1977.

Chairman, Nick Cragg, started the business specialising in recruiting for the Construction industry. With a true entrepreneurial spirit and an eye for seizing opportunities, Nick grew our Group, moving into the temporary labour supply market by launching our Stafforce brand.

Acquisition & Diversification

Through further expansion came the addition of Nicholas Associates Engineering, Technical and Manufacturing recruitment specialists, additionally our Group moved into Executive Search and Apprentice Employment. This expansion helped to reinforce our strength in the market place.

Our story progressed in 2016 by establishing Nicholas Associates Group, bringing together all of our specialist recruitment brands. Ashley Kate HR (Now Ashley Kate HR & Finance) and XL Graduates (Now NA Graduate Placements) were acquired.

These acquisitions add to our impressive portfolio and help to bring our ambition to be the ‘UK’s market-leading partner of choice for talent management solutions, from Apprentice to Boardroom’ to life.

With national coverage, eight complementary brands and breadth of our offer, Nicholas Associates Group can add significant value to its clients and candidates.

A strategy for success

Our Mission

What are we here for?

“To enable people to be their best.”

We are the enablers. Enabling people to be their best and to achieve more in the workplace. Wherever we find them; whatever their unique needs and goals might be. From the candidate’s first day, the apprentice gaining their best possible start, the worker seeking short-term flexible employment, the professional developing their career or the business looking to improve.

For our own people, we provide a professional structure that rewards ambition, attitude and success; helping them to develop and grow in a supportive and caring environment.

In every case, we will be a trusted partner – enabling people to be their best.

Our Vision

What do we want to achieve?

“To be the UK’s market leading partner of choice for talent management solutions, from Apprentice to Boardroom.”

A culture for success

The way we do things at Nicholas Associates Group defines our culture. Our Values and Behaviours are at the heart of what we do, they are our organisational DNA.

Our Values

Our culture, the pillars and attitudes that run through us all.

Having honesty and trust
Treating everyone with respect
Striving for excellence
Being ethically minded

Our Behaviours

How we behave that will drive us towards our Vision

We bring value, specialism and breadth of knowledge to all our clients and candidates, providing the best talent and business solutions every time.

Accessible and responsive we go ‘the extra mile’, challenging and changing perceptions of our industry.

Trusted partners, we practice the highest standards of professionalism, delivered with innovation and creativity.

All of us are part of the Nicholas Associates Group family. We support each other internally, celebrating success and achievement. Our Group expertise enables our clients and candidates to achieve their best.

Our Executive Board

Nick Cragg

Executive Chairman

Nick Cragg

Paul Smith

Group Chief Executive Officer

Paul Smith

Bruce Allen

Chief Financial Officer

Bruce Allen

Kelly Kendall

Group Chief Operating Officer

Kelly Kendall

Our Leadership Team

Paul Brammer

Brand Director - Specialist Recruitment

Paul Brammer

Alison Cook

Brand Director - Stafforce Branch Network and Managed Services

Alison Cook

Tim Platt

Brand Director - Stafforce Ports

Tim Platt

Chris Myers

Group IT Director

Chris Myers

Sunny Singh

Group Sales Director

Sunny Singh

Joanne Wilson

Group Marketing & Communications Manager

Joanne Wilson

Julie Davies

HR Business Partner

Julie Davies

Ross Cumming

Head of Business Systems

Ross Cumming

Kris Randall

Head of Digital Learning Solutions

Kris Randall

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The UK’s market leading partner of choice for talent management solutions, from Apprentice to Boardroom.

Our teams are specialists in their field, supporting apprentice and graduate placements, flexible workers, quality permanent recruitment, executive search and innovative L&D and software consultancy. Click below to visit our company websites.